SUMMER 2021
Updated the brand experience and visual language for the onX Hunt App landing page.
REsponsibilities
UX & Visual Design Lead
Design System
Overall Experience
Dev Hand-off & QA
CMS Build
problem
The current page primarily focused on app features. A company mandate asked us to make a shift and focus communication on app benefits. Additionally, a new design look and feel was needed to compliment the refined look of the app and new benefits.
Considerations
01
SEO
Key search information and index-ability needed to be highly valued in the final layout and copy edit.
02
Benefits
The company was moving away from a “feature focus” to a “benefit focus”. All content pointed toward how the app made the user a better hunter.
03
Modularity
The page needed to be built within a block style structure, where design, layout, and UX were thought of as groups that could be reused and/or reordered on the experience as needed.
objective
Create a new design experience that showed off key features through benefit language and graphics while also taking advantage of new programming capabilities of a block style CMS builder.
Collaborators
Creative Direction
Dave Fields
Edwin Tofslie
Development
Dwayne Parton
Ben Adams