Fall 2019
Art Direction from concept to final deliverable for Nike Global Football Social campaign in Holiday 2019. We had 9 distinct images to get, and only 8 hours to get them.
REsponsibilities
Art Direction
Photo Direction
Concept
Final Delivery
problem
Nike Global Football social was hypothesizing a new way to showcase images on Instagram that felt real-life but also elevated conceptually. Budgets were tight, and we only had one 8-hour day to complete a full shoot of 9 distinct shots that would all live on Instagram. And it was raining.
Considerations
01
Boot Concepts
Mercurial and Phantom line of boots came with distinct concepts we had to hold to. Mercurial was all about speed. Phantom was all about precision.
02
Elevated Real Life
Photography should feel grounded in reality (real grass, real spaces) but have an elevated or slightly surreal feel about them based on their primary boot concepts.
03
Foundational
Along with the elevated images, we also need to collect a series of photos that were foundational to the boot based on showing off materials, design, plates, etc.
objective
Concept and plan a one day shoot for 9 images that amplify Speed and Precision, grounding it in reality, but pushing it just a little bit.
Initial concept document outlining different ways to show Speed and Precision in “real life”.
Collaborators
Creative Team
Kevin Coatman
Emily Lemmer
Nial Givens
Justin Block
Jared Christenson
Amanda Kuhns
Lindsey Hinrichs
Photography
Trevor McIrvin
Retouching
Happy Finish